In this article, we discuss search engine optimisation backlink building strategies that you can implement. Perhaps you’ve read a post or two by search engine optimization (“SEO”) experts stressing the importance of link building to the visibility of your website on the major search engines. If, for example, you happen to navigate the Google online documentation to the “Webmaster Help Center” you will see the Google response to the question “How can I improve my site’s ranking?” The Google response includes the statement ” In general” webmasters can increase the rank of the sites by increasing the number of high-quality sites that hyperlink to their pages.2″
“Link building” then, is the procedure of developing “inbound” links for your website pages so that you can drive traffic to your web site and enhance your search engine ranking. Sounds simple, but there are numerous different complex online backlink building programs and methods it’s mind boggling! And, some techniques, even legitimate techniques implemented incorrectly, might actually render inbound links completely useless.
I began this post intending to cover the five W’s – who, what, when, where and why. But, at the potential risk of detracting from your clever title, I felt the requirement to add “How?” to help make it more useful. So this post is created to provide insight into the following questions:
It is thought that links from “authoritative” websites and “related” industry sites carry probably the most weight. An “authoritative” site might be an educational organization (.edu), a publication, a government agency (.gov), a known subject matter expert or even an organization/association in yours or perhaps a related industry.
In terms of “related” sites, partners, vendors, although not competitors are excellent “reciprocal linking” (discussed later) opportunities. Their sites ought to be related to the merchandise or services you provide.
Ensure that you set your standards high! Analyze the backlinks for the page where you want to view your link. Will they be in reality authoritative and relevant sites? How do you research inbound links to your potential linking partner?
Be aware that many SEO experts believe that you should steer clear of an internet page that already has way too many links. The amount of is simply too many? In accordance with a write-up in Website Magazine, “… it is recommended to shy away from any pages using more than 20 outbound links.3”
In case you consider PageRank while determining whether to request a web link on the page? One contributor to the web article “Over 125 (Legitimate) Link-building Strategies”, Dixon Jones, suggests that the PageRank of the webpage where you would like your link to reside should be between 3 and 10.4 Within his article “The Nitty Gritty of Link Requests”, Chris Boggs suggests that PageRank is not as useful as it once was but “PageRank continues to be a good guide.5”
Many Website marketing professionals still suggest that you submit your website to the appropriate category in the major directories as well as to vertical engines and industry directories. Examples of popular general directories include Yahoo!, Open Directory (dmoz.org), GoGuides, Gigablast, JoeAnt, Gimpsy and BlueFind. Many enable you to submit your website URL for free. Some may require you to put in a reciprocal hyperlink to their directory.
In the article, “SEO: Weaving a Web of Links”, Stephan Spencer cautions against seeking links from “free for those” links pages which can be packed packed with links.6. Again, pay attention to PageRank and topic relevance. Watch out for automated submission programs that submit to irrelevant search engines like google and directories.
What Should the Link Entail? What In The Event You Wear Your Link Page? When you have targeted an inbound link opportunity, you will need to suggest the web link location as well as the exact link language you intend to show on their site. Ensure it is very easy to implement your link – place HTML on the site that the partner’s webmaster can cut and paste onto their website.
The question “What should you placed on your link page” presumes that the linking relationship is “reciprocal”. Not all links will likely be reciprocal – we’ll talk much more about link building strategies which involve the development of useful online content encouraging “natural” link growth without reciprocal arrangements. However, your arrangements with partners, alliances plus some directories could well be “reciprocal”. In other words, “I’ll indicate you in the event you point to me.”
Prior to deciding to approach someone for any reciprocal link, you may wish to make your link to their internet site beforehand demonstrating the methods described in the following paragraphs. “One good turn deserves another” – include one or two carefully drafted paragraphs of descriptive information for every link.
When Do I Need To Add a Link to my website? But for my have to have an appealing title, this section is much better named “How many times should I add backlinks?” Experts these days are covering “natural expansion of backlinks” and “organic link gaining” and “Emulating Natural Increase in Backlink Building”, as search engine optimization authority Chris Boggs recently wrote in Website Magazine.7 Sounds downright “earthy”, doesn’t it?
It’s clear that link-building is a slow and steady grass roots process and a few experts maintain that link growth should stick to a natural, free range, pesticide-free progression (OK, I added the italics for enjoyment). Boggs writes that efforts to rapidly gain links “are occasionally simple for search engines to discern…, particularly if the links are in a known network of sites that exchange links.8 ” Suddenly adding 100 new links to some site that for 6 six years has already established 5 backlinks might cause the search engines to penalize you for the participation in a “link-farm.” But, adding several relevant links from time to time does look like consistent with natural growth.
Where In case the Link Appear? Ideally, your link needs to be placed within the content of the page rich with topical information highly relevant to the main focus in the target webpage. This might be asking a little much – your link partner may curently have a “links” or “resources” page designed solely for this function. However, make certain your prefab HTML link includes descriptive information that goes above and beyond a simple link and be sure you are offering to reciprocate having a high-quality descriptive link.
Check to make sure the agreed-upon location is a page which has been indexed from the major search engine listings. Specifically, it should not be a page that only authenticated users (login & password) can look at.
Post in a Relevant Blog? You’ve heard the buzz on blogging. Your site URL may be contained in blog contributions but be cautious here. Search engines like google are more and more sensitive to “Blog Spamming.9 Chris Genge, a contributing SEO author within the article “Over 125 (Legitimate) Backlink Building Strategies”, writes “Even though blogging is all the rage nowadays, I believe it rzezpa go just how of link farms in the not-too-distant future, especially if/once the SE’s determine that it must be just another case of spamming. Our company is keeping away from it….”10
Publish in an “e-zine” Probably the most popular sites relevant to your company may not have a web link program. Offer instead to contribute a unique topic to their monthly e-zine (email newsletter). Incorporate your bio along with a website link.
Write a testimonial or review for any trusted product/service Many organisations are eager to publish testimonials on the site. Ask to include a link returning to your relevant website.
Finally, be sure to track your backlink building progress. Create a spreadsheet for this function. You will no doubt have to followup on your link requests. Capture details including the information you entered as well as the date you submitted your request. Politely remind link partners with their dedication to link to your web site and point those to the inbound link from the site to theirs. Run your preferred link popularity and pagerank tools to keep track of your progress.