When I start referring to paid backlink building, this is probably the most common question I get asked. In the following paragraphs, I`ll be sticking with Googles meaning of a paid link, that is exchanging money for links, or posts that contain links; exchanging services or goods for links; or sending someone a free product in return for them covering it and including a link.
Quite simply, even sponsored guest posts and paid reviews are thought paid get backlinks. When you read this article, you ought to know that even safer paid link-building strategies risk being considered a part of a web link scheme and violate Google`s stipulations.
So Why Do Some Professionals Still Buy Links?
During the early 2000s, buying and selling links wasn`t just fashionable it was considered good business. Directories that let you pay for reviews and repair companies that allowed you to definitely buy or rent links sprung up like dandelions on the lawn.
Then Google presented the weed whacker enabling users to report paid links which forced link buyers and sellers to get sneakier or change tactics. Over the past decade, buying links is becoming increasingly risky because Googles ability to seek and destroy the SEO worth of paid links has grown to be uncannily accurate.
Official AdWords Campaign Templates
Select your industry. Download your campaign template. Custom built with exact match keywords and converting ad copy rich in clickthrough rates. Having said that, it isn`t foolproof. Some companies still resort to paid backlink building because it`s easier, it`s all they are fully aware, or it`s standard practice inside their industry.
Today, the rise of organic link building and content marketing has pretty much nullified the requirement for buying links within the SEO industry at large. SEO PowerSuit`s link building survey, and the follow-up replies by several leading SEO experts, clearly reveal that creating valuable content worth linking to is considered to be the best way to earn links. That said, forty percent of respondents were unanimous regarding their best link building method: creating data- and research-based content.
How to & How To not Buy Links
Good link buying practices take time and patience. You need to begin with the exact same content you would probably use to launch an organic link building campaign content which is highly highly relevant to your niche, high quality, and appealing to your audience.
You must also use a well-grounded link profile before you decide to consider buying links, which suggests cultivating high-quality organic backlinks first. Once your assets are in place: Vet websites carefully before purchasing links. Carefully vet each domain for something that seems off, such as domain history, PageRank, and a lot of spammy outbound links. Develop a purposeful backlink building strategy. Buy links slowly and intentionally, beginning with up to five and gradually increasing over the next couple of months. Your link profile must not exceed 10 to 25 percent paid links.
Keep the anchor-text diverse across each domain. Key phrases diversity is a must.
Bad link buying practices include anything Google`s been working diligently to stamp out within the last few decades. Included in this are link farms and private blog networks (PBNs). Should your paid links are yielding a large level of low-quality links, watch out, you`re at serious chance of acquiring a penalty.
Never buy sitewide links. Sitewide links (e.g. links inside the sidebar, footer, navigation, etc.) scream spam to Google.
Avoid link selling services and anyone selling backlink packages. Paying someone on Fiverr for any backlink package, and contracting a web link selling service (e.g., Sape) are great ways to earn yourself a Google penalty. And if a site openly advertises that they sell links? Run!
Avoid warning sign websites. Websites that were previously penalized, repurposed into link/article farms, and generally count on ad-heavy, content-thin pages should ready your internal alarm blaring.
Needless to say, whether you`re buying links or building them organically, it`s always crucial that you monitor the fitness of your backlink profile. Use link tracking software to measure your links impact, and prune low-quality links that might possess a negative influence on your web site. Be especially diligent if you`ve purchased links double check page quality, authority, etc. regularly, and ensure your links key phrases hasnt changed and this it hasn`t been switched to nofollow.
Do Paid Links Work?
The effectiveness of paid links remains hotly contested. It certainly seems like some companies are managing to blend link buying strategies with organic link building approaches to great effect. We learned that 78 percent of rdvenf who buy legitimate paid links consider these to be efficient backlink building opportunities. Similarly, 69 percent of businesses using paid link buying considered their campaigns to be efficient, according to our poll. Although the reported rate of success is surprisingly high, the threat of the Google penalty is significant and quite real. If you`re considering buying links, just be certain you realize the risks and think about the potential influence on your long-term SEO before purchasing.