Press releases can produce major added benefits in marketing and PR, even if they do not achieve placements in major media outlets. Savvy PR departments and agencies use best press release distribution service to disseminate news releases, as each delivers distinctive advantages. Paid services promise media placements and syndication, while free services secure valuable links for website traffic.
Most companies, non-profits and PR agencies utilize paid subscription services like Business Wire to assure their press announcements show up in leading publications. The subscription services have arranged for automatic publishing of news releases in countless websites on the internet – thereby virtually guaranteeing placements for his or her clients’ news releases. A lot more importantly, news releases often serve as the foundation for journalist-written articles in prominent, high-circulation news publications. As a result, news releases distributed by subscription services often achieve high rankings in Google News search engine rankings.
Why Free Press Release Services Still Matter – Free services usually publish the discharge on their own site and seldom possess the syndication/distribution clout of the paid services. The advantage of free sites could be the capacity to build on keywords, links, tags and meta-tags – which all bring about the traffic on your website and your website’s rank.
These links all enhance the quantity of total inbound links to your site, which page rankers like Google Pagerank and Alexa take into account when rating websites. As Bruce Clay, founding father of Bruce Clay, Inc. marketing optimization agency, explains:
“Pr releases have been around forever and they are generally still good for the things they were originally made for: traffic and branding.”
Google’s recent link scheme guidelines have driven controversy about whether releases build SEO. Google frowns upon linking key phrases as anchor-text in news releases and wants them tagged as “nofollow” to make sure they have zero value for seo. However, “navigational links” designed to use key phrases of a domain name, company name or product name do not apjflz to be tagged “nofollow” and many likely still produce search engine optimisation value.
Matt Cutts of Google notes which he “wouldn’t expect links from press release web sites to help your rankings.” However, responding to Cutts’ statement, research by SEO Consult proved that links in releases can have direct SEO benefit.
Whether release links boost SEO or otherwise not, one thing remains certain: publication on a free press release site – especially those rich in rating page ranks – generates traffic and readership.
Both paid and free news releases can also positively influence online reputation. Announcements of the latest products, services and promotions present positive information searching results that can rank highly and for that reason push down any negative comments and posts inside the listing of search engine rankings. Pushing negative articles off page one of search results is really a major objective of online reputation management programs.
An effective distribution plan also requires media monitoring to monitor news reports release’s placement. An effective media monitoring service will clip the publications that reported the press release, monitor conversations concerning the company or products pursuing the release, and look at the reach and reader sentiment in the press release.