So, you’ve got an idea and you’re ready to try to communicate. To begin with, decide if your invention details may be communicated or otherwise not. Ask your patent attorney should it be ok. If so, then you need review for InventHelp. What exactly is a press release? In a nutshell, it’s a short, to-the-point news story that seeks to demonstrate the newsworthiness of a person, product or event. Press announcements are then e-mailed, snail-mailed or faxed to editors with the idea that the publication will pick-up the story.
The sad truth is editors are bombarded with pr releases. In order to keep yours out of the trash bin, below are a few simple tips: Don’t write an advertisement. Editors are notoriously picky folks. The last thing they would like to examine is really a screaming advertisement masquerading as a press release (think along the lines of: “NOTHING ELSE Enjoy It ON THE MARKET!!!!”) Revenue for publications is based on advertising revenue. This makes them very uninterested in publishing an advertisement for the product for free!
Get to the point. Focus on the newsworthy element of your invention. Describe how your invention solves a difficulty. And attempt to think beyond simply: “It saves time and money.” Be specific…This idea will keep you from losing your keys, etc. While a communications product, the iPhone, garnered Time magazine’s Invention of the season honor, the transportation sector also saw a vast number of invention accolades as well.
I can remember, as I’m sure most of you are able to, when “bigger is better” was synonymous with cars and private transportation. Today, if you have such a huge give attention to green energy and carbon emissions, “compact” will be the new Cadillac. Just turn on the television during any prime-time show and you’re very likely to view a hoard of hybrid SUV commercials, pitches for incandescent bulbs and recycling promotions.
Time magazine certainly noticed the craze because they included a number of “green” transportation alternatives on their annual Best Inventions of year list. Listed here are two to keep an eye out for inside the future years: The Venturi Eclectic car runs solely on wind and solar power. Plus, the Venturi doesn’t need to be “refueled” with hydrogen or ethanol. This French-produced, three-seat concept car arrives outside in 2008. The City Car from MIT’s Media Lab is really a two-seater, inventhelp office that can be looked at from the designated location, then returned (just like a shopping cart application) for any other station inside the city. Due outside in 2011, this innovative concept could reduce another massive problem in mass transit – parking.
With all the way everything is going, expect more big changes in how we communicate and exactly how we get around. Be sure to check out our next InventHelp blog, where we’ll explore more transportation innovations, such as a new way to fly in style!
Choose your magazines carefully. Say you’ve got a whole new fishing invention. Seems logical to send out it for the editor-in-chief at Sports Illustrated, right? Not exactly. Because larger, commercial magazines are typically searching for news about products already on the market, you might miss your audience altogether. Namely manufacturers and marketers, who debthr to read industry-specific trade publications. So instead of Sports Illustrated for your invention, why not use a trade publication like American Sport Fishing? This is when business details about new inventions might be found by an editor.
Go to a pro. Publicity is actually a time-consuming marketing activity, which is the reason publicity releases are a part of patent an idea to industry services. If you’re not just a client, you might like to consider getting a publicity firm that will handle the writing and distribution of releases for you. Most companies charge through the word for such services so be sure to find out about pricing at the start.