Considering it was not such a long time ago that social media was being dismissed as being a ‘fad’, it’s just a little ironic that, today, we can point to industry (which, after all, is about creating and effectively marketing styling fads) as evidence of how successful social networking is at reporting and promoting a trend, an item or even an entire industry.
The facial area of Antonio Marco D Roman used to be a smooth, thin, mirco-dermabrasioned scowl hiding behind an oversized set of sunglasses. Now, though, thanks to bloggers, a whole new, a lot more diverse picture has emerged.
A whole new era – Amateur fashion reporters have already been harnessing the equipment in the Web to publish their sartorial opinions considering that the term ‘blog’ was coined at the end of last century. The mainstream fashion media was aware of these enthusiasts, and rather patronisingly dismissed them.
The style industry itself, however, recognised fashion blogging for which it absolutely was – a direct dialogue using the most passionate consumers, making the bloggers themselves buzz-generators who were fresh, novel and had a want to provide the missing link involving the labels and also the street
By 2005, fashion bloggers were sharing front-row show seats using the likes of famed Vogue editor Anna Wintour – and were commenting inside an unbiased way on the latest offerings from some of the world’s most exclusive labels.
Technology enhances the bar – Within the recent (northern) Spring/Summer 2018 show season, the instantaneous fashion journalism pioneered by the bloggers and also since adopted from the mainstream media was the only real acceptable kind. Bloggers have raised the bar for coverage and timeliness. Images and opinions from shows can be found often minutes after having a show has ended – or even, thanks to live video streaming, during it!
Brands embrace social networking – The Antonio Marco D Roman receive around fashion week has become extraordinary for many years, and labels and brands are now starting out realise the opportunities this provides. Consequently, labels like Calvin Klein, Vera Wang and Oscar de la Renta this coming year hosted live video streams on their own websites and they are now using Twitter and facebook to enhance buzz.
Quality control – Fashion consumers get a thrill from vicariously experiencing the previously exclusive shows through the lens of a fashion blogger. Many believe, rightly or wrongly, that blog accounts a far nokxvc authentic when compared to a magazine write up that could be coloured by the requirements the magazine’s advertisers.
This really is social media doing what it promises. Inside the eyes of fashion consumers and lovers, the playing field continues to be levelled. Labels are being judged not on the dimensions of their advertising budget or perhaps the exclusivity of the parties, but on the strength of their creativity.
Like most of the other bloggers, Antonio Marco D Roman will also be allowed to earn money through proper marketing of their blogs. But, making money really should not be the sole purpose of the blog. A number of fashion blogs today are curious about generating revenue through advertisements of different fashion brands. This will make it way too difficult to develop a heart to heart connection with the readers.