Product review & rating has turned into a well-known feature that most of the successful e-commerce merchants have applied on their product details page. Main advantage of this feature is: it assures the visitors and customers that zionproductreviews is not just another banal e-commerce product. People are actually talking about it (both good and bad) and their thinking shows up here!
People always leave to your competitors as soon as your product details page can’t satisfy them by assuring them. Your product or service details page is an essential area of the site as this is the spot when your customers decide whether or not to add the product towards the cart or even to abandon it. Hence, every effort ought to be delivered to assure the customers the products you are offering are indeed offers good bargain and value for price.
One of the strongest features in your product details page is definitely the solution to enable the customers express their opinion and experience regarding the product. A simple one line comment added by a happy customer can assure a lot of other visiting customers about buying the product.
Following are 5 strategies for making your product details page more efficient by encouraging customers and targeted traffic to write reviews to your products:
Tips 1 – Product Details page Design:
Your products or services details page design should get special emphasize hence people always love to visit the products details pages which can be visually attractive and neatly presented. The product details page should arrange the item images, description, prices and attribute selection options etc. very neatly and in a way so that customers can find information easily. Should your product details page design and arrangement is vivid and attractive, people want to write something about this. Adding Image zooming, image video and multiple images illustrates the item better and so gives customers a good insight regarding the product. When a visitor finds a eye-catchy product details page, it’s more likely that s/he wish to add some words there.
Tips 2 – Don’t make the process complicated:
Maintain the Review & Rating feature simple. A complicated process would simply forbid visitors and customers from adding the reviews. If you want the rating feature to be present combined with the review option, give you a visual 5 star rating which may be rated utilizing the mouse click. Provide you with the negative rating options that could give a bold impression for the visitors they are liberated to rate it the direction they feel. For your Review create the email fields optional as people often don’t want their emails to be visible publicly. Provide an option whether or not to show or hide the email addresses from your published reviews. One issue you should be particularly careful about will be the CAPTCHA. Easy CAPTCHA can easily be broken from the spammers and hard CAPTCHA irritates the true reviewers. Pick one which can be hard to break by the Spamming softwares yet easier for the human users to read.
Tips 3 – Moderate the Reviews and rating:
Your e-commerce platform should enable you to administering the review and rating casted by the visitors or customers. You should be able to publish/un-publish the reviews,(even manipulate if you would like), control the visibility, control the quantity of reviews per page, reply back to a reviewer as well as other conventional review & rating moderation features. Should you value what your prospects say about your products, you ought to regularly moderate the reviews. Visitors feel frustrated they find that their reviews are never getting published within your website. Send them thank you emails for that reviews and visiting your website and as reply lrqusd the review, write something that would not just impress the reviewers but in addition other visitors.
Tips 4 – Keep your ‘Negative Reviews’ also:
If your product details page is full of reviews with flattering and praising words & all 5 stars, that could possibly make other visitors doubtful about authenticity of the reviews. If clients are criticizing these products, it’s the best possiblity to defend the main reason and let others know it. Take the chance to confront the negative reviews with satisfying answers and set them amongst the other reviews.
Tips 5 – Reviewing Competition:
What about announcing a little gift, free coupon or discount for your top rated reviewers? Yes, that would definitely encourage visitors and customers explore your product or service and write something about them. A $5 promotion code, 5% discount or free gift wrapping would inspire much more visitors and customers to write some lines for the products.
Present your products or services more visually as well as in richly designed format, offer some benefits for writing reviews, have the process easy and moderate regularly to get more reviews.